Curriculum Vitae

Lukas Jürgensmeier is Ph.D. Student and Research Assistant in Quantitative Marketing at Goethe University. In his free time, Lukas enjoys preparing the next generation for the digital future as a Member of the Board at TechAcademy e.V., a non-profit organization teaching coding and promoting tech literacy.


Degree Institution Date
Ph.D. in Quantitative Marketing Goethe University, Frankfurt, Germany 2021 – 2024
M.Sc. in Business Administration Goethe University, Frankfurt, Germany 2018 – 2021
Washington Semester Program American University, Washington, DC, USA 2017
B.Sc. in Business Administration University of Augsburg, Germany 2015 – 2018


Currently, I am a Doctoral Student at the Marketing Department of Goethe University, Frankfurt (Chair for E-Commerce, Prof. Dr. Bernd Skiera). Additionally, I am a member of the supervisory board at TechAcademy e.V., a non-profit organization teaching coding and promoting tech literacy.

My previous work experiences include:

  • Revenue Management at Deutsche Lufthansa AG in Munich,
  • Finance & Investor Relations at Frankfurt airport (Fraport AG), and
  • Int’l Government & Regulatory Affairs at CompTIA (Computing Technology Industry Association) in Washington, DC.

Please see my LinkedIn profile for more information.


  1. Jürgensmeier, Lukas and Bernd Skiera (2024), “Generative AI for Scalable Feedback to Multimodal Exercises,” International Journal of Research in Marketing, forthcoming,

  2. Proffen, Celina and Lukas Jürgensmeier (2024), “Do political conflicts influence daily consumption choices? Evidence from US-China relations,” Journal of Economic Behavior & Organization, 220, pp. 660-674,, shared first authorship.

  3. Jürgensmeier, Lukas, Jan Bischoff, and Bernd Skiera (2024), “Opportunities for Self-Preferencing in International Online Marketplaces”, International Marketing Review, forthcoming.

  4. Skiera, Bernd and Lukas Jürgensmeier (2024), “Teaching Marketing Analytics: A Pricing Case Study for Quantitative and Substantive Marketing Skills,” Journal of Marketing Analytics, forthcoming,

  5. Schönborn, Sofie, Lukas Jürgensmeier, Carolin Neumann, Stefan Hildebrand, Gabriel Häusler, David Middelbeck (2023): “Wind of Change: Ehrenamtliche Organisationen und Angebote der jungen Generation zur Digitalbildung in Deutschland,” in: Digitalisierung in der Hochschullehre: Perspektiven und Gestaltungsoptionen, Forum Lehrerinnen- und Lehrerbildung (11). University of Bamberg Press,

Working Papers

  1. Jürgensmeier, Lukas and Bernd Skiera (2024), “Measuring Self-preferencing on Digital Platforms,” working paper available at SSRN (third-round revise-and-resubmit at the Journal of Marketing).

  2. Lukas Jürgensmeier (2024): “keepar: An R Package to Identify, Acquire, and Transform Online Marketplace Data for Social Science Research,” package available on GitHub.

Please see Research for detailed information.

Research Grants and Fundraising

  • Research Grant: Do Political Conflicts Influence Daily Consumption Choices?, ~ 25,000 € provided by the efl — the Data Science Institute. Jointly with Celina Proffen
  • Teaching Grant: DigiTeLL 2023: Coding Intro — A Scalable Concept for Introductory Coding Courses for Students from all Fields, ~ 80,000 € provided by Stiftung Innovation in der Hochschullehre (Foundation for Innovation in University Education) and Goethe University. Jointly with Bernd Skiera.
  • Teaching Grant: DigiTeLL 2022: Flipped Classroom and Gamification in Marketing Analytics Education, ~ 80,000 € provided by Stiftung Innovation in der Hochschullehre (Foundation for Innovation in University Education) and Goethe University. Jointly with Bernd Skiera.
  • Non-Profit Fundraising: TechAcademy e.V., during my tenure we raised more than 130,000 € through corporate sponsorship and prize money to provide free coding education and finance the annual TechConference. Sponsors include Meta, Salesforce, ING, Bearing Point, Huawei, zeb, and Lidl.

Honors & Awards

ISMS Doctoral Dissertation Award 2023

Awarded for my dissertation proposal Measuring Fair Competition by the INFORMS Society for Marketing Science (ISMS), $5,000 prize money.

Please access the ISMS website for more information on the ISMS Doctoral Dissertation Award.

Erich-Gutenberg-Award 2021

Awarded for my Master’s Thesis Measuring Fair Competition on Digital Platforms: Visibility as a Novel Metric in Antitrust Cases, 1,000 € prize money.

The Erich-Gutenberg-Arbeitsgemeinschaft honors a “qualitatively remarkable theses on the solution of decision problems in companies” once a year. In the thesis, supervised by Prof. Dr. Bernd Skiera, I develop and implement an approach to identify unfair treatment in search results. The thesis contributes to the current debate on whether digital platforms abuse their market power. With my systematic and data-driven approach, regulators and businesses can test, if digital platforms such as Amazon provide fair search results — especially if the offers of the platform are in direct competition with the offers of third parties.

Marketing Department, Goethe University (November 28, 2021): Lukas Jürgensmeier receives Erich Gutenberg Prize for his Thesis, Press Release.

Student of the Year 2021

Awarded for my work at TechAcademy e.V. by the German National Association for Student Affairs (Deutsches Studentenwerk) and the German Association of University Professors and Lecturers (Deutscher Hochschulverband), 5,000 € prize money.

The award recognizes students who demonstrate outstanding commitment above and beyond their academic achievements, which should be as unique and innovative as possible. In the unanimous opinion of the six-member DHV/DSW jury, the TechAcademy meets these criteria through its exceptional and exemplary commitment in every respect.

“With its initiative, TechAcademy contributes to enabling students from less computer science-related courses of study, in particular, to get started in programming. TechAcademy addresses students in a field that is often closed to many students. This interdisciplinary, self-developed offering for students of all disciplines is exemplary, and it is a lighthouse project for the educationally central topic of digital education. It points the way to the future for self-initiated learning, for the promotion of IT skills through a sense of community,” said DHV President Prof. Dr. Bernhard Kempen and DSW President Prof. Dr. Rolf-Dieter Postlep, jointly explaining the award.

Deutsches Studentenwerk (March 18, 2020): “‘TechAcademy’ der Goethe-Universität Frankfurt am Main sind Studierende des Jahres”, Press Release.

Goethe University Frankfurt am Main (March 18, 2020): “‘Studierende des Jahres’ — TechAcademy ausgezeichnet”, Press Release.

Norbert-Walter-Prize 2019

For the best Master’s-level seminar theses in business and economics at Goethe University for my paper “Un-Black-Boxing Artificial Neural Networks: Predicting and Explaining Bank Customer’s Cross-Sell Likelihood” (second price). Awarded by the Frankfurter Wirtschaftswissenschaftliche Gesellschaft (fwwg), 400 € prize money.

Schmalenbach Scholarship (2019 – 2021)

For outstanding students in a Master’s program in Business. Awarded based on academic qualification and social engagement by the Schmalenbach Gesellschaft für Betriebswirtschaft e.V.